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Most businesses focus on revenue and number of deals closed by period. These are lagging indicators. Having a look at leading indicators such as conversion ratios by stage or relationship, benchmarking of team members, deal velocities will enable you to predict an accurate forecast. Leading indicator management is the best way to save money and generate predictable growth.


Many sales managers and CFOs would agree that accurate forecasting is one of the hardest things to do. SELLSATION enables you to generate forecasts based on different probability calculations such as by actual conversion ratios by stage and seller, pre-set conversion ratios by sales stage or by generating a configurable qualitative assessment for each deal.
CFOs also have the problem that sales forecasting is not always the same as cash flow forecasting. Rest assured that with SELLSATION, we've got you covered.

Calculating closing rates by seller, stage, customer segments and product lines is essential for forecasting, product development and team training purposes.
Set these parameters in SELLSATION and have these KPIs ready for your strategy sessions.

SELLSATION takes a holistic view of your business. Most CRMs focus on new business only, but it is 10 times more expensive to win a new customer than keep an existing one.
SELLSATION developed a module to measure customer satisfaction through surveys that can be triggered by one-off actions or dynamically as part of your sales process.

Calculating and reporting on the number of activities, actions or records created and accomplished by users enables a manager to properly manage the team based on leading indicators.
Benchmarking these results against your top sales rep will provide insights on where new or existing reps fall short and where they need to spend more or less time.
See how leading companies are accelerating their revenue growth with Sellsation CRM.
“With SELLSATION, we have real-time visibility and full transparency across our sales processes in Austria, Germany, and the Czech Republic. The status of leads is continuously analyzed within the SELLSATION sales pipelines, and forecasts are available in real time. SELLSATION enables automated workflows in sales and marketing, allowing us to achieve high conversion rates and ensure consistently excellent support for both prospects and customers. SELLSATION has fully met our high expectations.”
“VENTREX chose SELLSATION as its CRM software in 2019. SELLSATION has established itself as a very important tool for our sales team; we have mapped all customer and sales project information within it. With automatically generated forecasts, we can project our revenue development over years and respond to potential deviations from plan.”
“The simultaneous introduction of a new CRM (SELLSATION) and ERP system (ABAS) was a challenging project, which could be successfully implemented thanks to the fast and professional cooperation with the SELLSATION team. We are very satisfied with SELLSATION CRM and would choose it again. SELLSATION is an extremely important tool for our global sales and marketing teams, as well as for sales controlling and management – our everyday work would be unthinkable without it.”
“With SELLSATION we at FerRobotics were able to create optimal sales guidelines together with sustainable sales and acquisition processes from initial contact to after-sales management.”
“SELLSATION gives us the flexibility to clearly model and professionally manage our complex sales processes. Customer satisfaction is Glorit's top priority, and SELLSATION supports us in ensuring optimal customer care. The implementation of a versatile CRM system like SELLSATION was a challenging project that we successfully completed together with the SELLSATION team!”
“With SELLSATION we are able to optimize and automate our sales processes. All sales activities and pipelines are transparent, sales opportunities are immediately visible in SELLSATION, allowing us to systematically increase conversion rates. With SELLSATION's AI features, we save several hours of working time per week.”
“SELLSATION is the ideal CRM for our consulting firm focused on M&A projects in the hydrogen industry. SELLSATION also offers numerous extraordinarily useful and efficiency-enhancing features – from internal corporate communication to perfect forecasts – and can be adapted to our processes and requirements with just a few clicks.”
“I've been in this industry for nearly 20 years and have tried it all—and I always ended up resorting back to Excel. We needed something to track our output, predict probabilities, and provide valuable insights. We are a small company and we all wear many hats, so we cannot afford to waste our time chasing things that do not make sense. Finally, we found SELLSATION!”
“With SELLSATION, over 45 BREITSCHOPF employed direct salespeople and independent sales representatives are guided from the initial consultation to the sale closing. Through continuous customer satisfaction measurements, we ensure that our customers are enthusiastic about our products and can immediately initiate improvement measures in the event of any problems.”
“SELLSATION has proven to be a reliable partner that offers innovative solutions and first-class support. Thanks to SELLSATION, we can serve our customers even more effectively and efficiently. The automated information delivery before trade fairs and the quick sending of thank-you messages afterwards contribute to improved measurement of trade fair success.”
“With SELLSATION we have real-time visibility and full transparency over our sales and marketing processes. The status of leads is continuously analyzed within the SELLSATION pipelines, and forecasts are available in real time. With SELLSATION's AI features, we save several hours of work per week – leaving us significantly more time for active selling and closing open offers and sales projects.”
“With SELLSATION, we didn't just introduce a CRM system – we initiated a cultural change: away from gut feelings and isolated solutions, towards clear processes, transparency and accountability. SELLSATION ensures that we work in a structured, efficient and consistent manner – and that is precisely what elevates our performance. We managed to establish excellent company and marketing processes within just a few weeks.”
“EZ AGRAR has relied on SELLSATION CRM since 2017. Our sales staff in field and inside service greatly enjoy working with SELLSATION and can no longer imagine a working life without it. With SELLSATION we were able to perfect our sales and marketing processes and significantly increase our revenues as a result.”