
VENTREX Automotive GmbH develops and industrializes valve technology for alternative drive systems and vehicle air conditioning for the most well-known vehicle manufacturers such as Volkswagen, BMW and Mercedes.
With a commitment to developing solutions that improve safety, efficiency, comfort and ecological footprint, VENTREX cooperates with customers around the world to help them stay at the forefront of innovation in the automotive industry and shape the next generation of mobility.
Since 1949, the Austrian company has been enabling people's mobility: Initially as a manufacturer of pneumatic tire valves and puncture repair kit compressors, VENTREX has developed into a globally leading Tier 1/Tier 2 supplier in the automotive industry.
To secure the further development and growth of the Graz (Austria) location, VENTREX was integrated into the global network of Aalberts N.V. Group in 2015, a large global technology company listed on the Amsterdam Stock Exchange. Today, VENTREX works with partners in Slovenia, China and India and distributes its own products worldwide to ensure a sustainable form of mobility.
VENTREX's solution portfolio includes the latest valve technology solutions for various fluids in low and high pressure applications as well as compressors for pneumatic applications.
The VENTREX portfolio includes filling, evacuation and special valves for vehicle air conditioning (where VENTREX is the world market leader), as well as special valves for more efficient air conditioning systems, which are used primarily in electric vehicles. The ten years of system and production experience for pressure regulators in the field of liquefied natural gas (LNG) and compressed natural gas (CNG) has now enabled VENTREX to transfer this to the even more environmentally friendly hydrogen applications, thus enabling a significant step towards decarbonization.
The goal of VENTREX is to grow profitably. On the one hand, the existing solution portfolio is to be expanded, and on the other hand, new business areas are also to be developed. Even in economically challenging times. This is to be achieved through the combination of the following factors: innovation leadership, qualified personnel, competitive cost structures and a solid liquidity base.

Globally active automotive supplier company in the field of valve technology
Headquarters: Graz (Austria)
Employees: 140
Customers: Numerous automotive companies such as BMW, VW, Audi, Mercedes, MAN, Magna, AVL etc.
SELLSATION is used by VENTREX for company-wide sales management and marketing automation.
Globally active key account managers are guided in SELLSATION through optimal sales and acquisition processes to more deals. To ensure high closing rates, success-critical activities are secured in SELLSATION.
SELLSATION automatically creates forecasts by volume and contribution margin. The forecasts are displayed clearly and compared with planned and revenue values. Both one-time and recurring revenues or partial invoices can be mapped. Recurring revenues are repeated at defined times and intervals, e.g. monthly or annually, and can be entered in just a few steps – allowing forecasts and liquidity planning to be projected years in advance.
Unique to SELLSATION: Offer and order values can simultaneously be allocated to appointments, product categories, persons and freely definable categories (e.g. paid, open, not invoiced, subject to complaints, etc.).
Dashboards, key performance indicators (closing rates, hit rates, etc.) and benchmark analyses can be retrieved at the push of a button.
The VENTREX customer journey and the associated measures are fully mapped and secured in SELLSATION – the SELLSATION Kanban Board shows all projects in the acquisition and sales pipelines by status/phase.
Customers who are not optimally looked after and unused sales opportunities are immediately visible with a traffic light system. Among other things, the following questions can be answered at any time: Which projects with which status (phase), earnings potential and probability does an employee have in the pipeline? What are the biggest projects in the sales pipeline? What steps need to be taken to close them?
Several automated workflows created in SELLSATION facilitate the work of the VENTREX sales teams in the field and in the office.
SELLSATION ensures perfect interaction between the key account managers in the field, the sales team in the office and the marketing team.
Optimal information and knowledge management – all information about customers and sales projects is mapped in SELLSATION. Easy communication between field and inside sales through transferable tasks and activities.
Patrick Pfeifer
Head of Sales VENTREX Automotive GmbH
VENTREX Automotive GmbH
„VENTREX decided to use SELLSATION as its CRM software in 2019. SELLSATION has established itself as a very important tool for our sales team; we have mapped all information on customers and sales projects in it. Acquisition and sales processes are optimized and standardized, an ideal customer journey and the associated measures and tasks for employees and teams are ensured. With automatically created forecasts, we can predict our revenue development over years and react to possible deviations from the plan. We are very satisfied with SELLSATION CRM and would choose it again!"




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